Concept 1 / 1
5 Elements of a Good Presentation:
1. Key message — one clear takeaway
2. Comprehensive structure/storyline — logical flow
3. Good preparation & technical setup — be ready
4. Consistent and appealing slide design — visual coherence
5. Appealing presentation style — loud, positioned well, engaging
First Step — Before building slides, answer:
3 Types of Presentations:
| Type | Purpose |
|---|---|
| Scientific Presentation | Report research findings (paper structure) |
| Pitch | Sell an idea/product (USP, appeal to investors) |
| Lecture Slides | Knowledge transfer (dense, for looking things up) |
Presentation Structure — Time Proportions:
How to Start a Presentation:
Introduction — Inverted Triangle (Problem → Gap → Hook):
Problem (broad context)
↓
Gap (what is missing in the literature)
↓
Hook (your hypothesis/solution)Structure Templates by Goal:
| Goal | Structure |
|---|---|
| Pitch an idea | Big change → Chances & risks → Solution |
| Describe a problem | Problem → Implications → Solution approaches |
| Present a solution | Problem → Solution → Implementation |
5 Steps to Build a Presentation:
1. Write down cornerstones (e.g., research questions)
2. Add required elements (literature, methods, results…)
3. Think of a story / red thread to connect
4. Sketch slides
5. Make them pretty / fine touch
Slide Design Principles (3 rules):
| Principle | Meaning |
|---|---|
| Form follows Content | Design supports the key message |
| Think Inside the Box | Group connected messages in boxes for clarity |
| Expect the DAU\ | \*Dumbest Assumable User — structure must be obvious, must "leap out" |
Reading direction: Information perceived from top left → bottom right
Layout Rules:
Typography:
Colors:
Transitions & Animations:
AI-generated images — risks: